Change Leadership in Emerging Markets by Caren Brenda Scheepers & Sonja Swart

Author:Caren Brenda Scheepers & Sonja Swart
Language: eng
Format: epub
ISBN: 9783030408466
Publisher: Springer International Publishing

7.3 Exploring in Practice

Vigilance is required in today’s volatile business environment. Going through a systematic process of analysing environmental factors ensures rigorous diagnosis and assessment of the impact on the organisation. In addition, virtual contexts mark today’s workplace (McCallum & O’Connell, 2009). Leaders could thus benefit from considering not only the physical but certainly virtual contexts. In this regard, the leadership of organisations could purposefully examine virtual contexts that could influence their organisation or that they could capitalise on as an opportunity. The several ways in which organisations use social media in their marketing and advertising campaigns are examples of capitalising on these prospects. On the other hand, the reputational risks to the organisation, with leaders’ social media “Tweets” are also relevant to this discussion.

The Third Enabler represents a critical phase in the strategic change process, during which the business case for change is being formulated. The reason for change flows logically from external market opportunities and or threats, and as a result, a systematic process of identifying relevant environmental variables is important. Building a compelling business case for change requires thus an investigation into relevant contextual variables. The adage “Never let a good crisis go to waste” has been attributed to Winston Churchill in reference to the conditions post the Second World War that allowed for the formation of the United Nations (https://​bestquotes.​com, n/a). This is also true for this Third Enabler.

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